MAXPAR

For Maxpar, we developed an interactive table with the aim of presenting the brand's products and solutions in a modern, visual and engaging way at trade shows and corporate events. The idea was to transform the exhibition space into a sensory experience that would capture the visitor's attention and reinforce the brand's technological value.

Challenges faced :

• Create an intuitive and responsive interface for a large format multitouch tablet.
• Organize technical and commercial information in a visual and navigable way, even for users unfamiliar with technology.
• Ensure performance and stability in environments with high interaction flow.

Technology used :

• Complete development in Unity , with customized interface for multitouch and specific resolution of the interactive table.
• Integration with animations, videos, images and technical catalogs.
• Robust offline system, no need for internet connection during use at events.

Strategy used :

• Navigation was based on visual microsessions , with content blocks accessed by touch and smooth animations that keep the user immersed.
• We created a specific visual identity for the table, aligned with the Maxpar brand, reinforcing the institutional presence in the physical space.
• Focus on visitor autonomy : the content was organized so that anyone could explore the products in depth without external assistance.

Solution delivered :

The solution combined technology and product presentation, generating greater engagement and directly contributing to the generation of qualified leads.

An impactful and versatile interactive tool that transformed the Maxpar stand into a highlight during the events.

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