Madesa

This project was an immersion into the future of the shopping experience. With Apple Vision Pro in mind, I developed an environment where Madesa furniture can be viewed in real scale, in augmented reality, within the user's physical space.

Challenges faced :

• Create a fluid and realistic experience in a new and still little explored ecosystem.
• Optimize 3D models for high realism without compromising VisionOS performance.
• Ensure intuitive usability in a 100% three-dimensional and immersive interface.

Technology used :

• Native Swift development for Apple Vision Pro (VisionOS) .
• Complete furniture modeling in Blender , with UV Mapping, PBR texturing and polygon optimization.
• Implementation of gestures and spatial interaction with Apple's native APIs.

Strategy used :

• I saw the potential of immersion as a decisive purchasing factor and I invested in an environment where the customer could explore the furniture as if they were in a physical store , but with total freedom of scale, angle and positioning.
• I worked on spatial navigation without traditional menus, focused on gestures and gaze.

Solution delivered :

This project not only explores the capabilities of Apple Vision Pro but demonstrates the power of bringing design, technology, and innovation together in a single flow.

A premium augmented reality experience that places the Madesa catalogue at the forefront of digital retail.