Kaetés Reserve
Transparency Campaign
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They needed to show exactly what the reserve does.
I was responsible for the entire graphic design of the Transparency Campaign for Kaetés Reserve. The visual identity was designed to be clear, informative, and approachable — reflecting the values of conservation, science, and community engagement that guide the reserve's mission.
Each visual piece was thoughtfully crafted to balance readability with impact. I created a series of informational posters combining concise text, strong visual hierarchy, and powerful nature imagery. The use of organic typography, color harmony, and iconography aimed to create a sense of trust, clarity, and environmental awareness.
The result is a cohesive communication campaign that doesn’t just inform — it connects. The materials are currently displayed online and within the reserve itself, helping visitors and the community understand the purpose, processes, and benefits of the Kaetés Reserve.
